Highland Hollow Coffee and Tea Company was born of a desire for the perfect cup of coffee.
Becoming more and more dissatisfied with mail order and grocery store coffee, John Eager started purchasing green coffee beans and roasting them on his farm in Elmwood Wisconsin.
Pursuing his dream John worked and learned till he mastered his trade and brewed what he believes is the perfect cup of coffee.
The roasting is done in an antique Royal #5 roaster from the early 1900's. Using sight and sound to tell if the bean is roasted properly, he believes he can roast the perfect bean for the perfect cup of coffee.